Designing smart, modular, highly variable layouts to save on costs and time.
At its core, the designs for this program needed to meet brand guidelines for all major automotive co-op compliance programs and communicate clearly with customers enrolled in our sales journey.
The design solution required variability for brand, dealer, customer information and vehicle imagery without sacrificing brand attributes such as color, font, layout and imagery requirements.
This was accomplished through a modular design system that allowed for multiple layouts per offer types and brand specific imagery that was selected through our data system to automate image generation for each brand and vehicle catalog asset. Custom headlines per brand tone and syntax were developed at help communicate a clear brand voice in the messaging.