The Creative Lab was approached by the DME Marketing team to help in developing marketing materials for a Honda Service RFP pitch. We were required, through the pitch, to provide multiple examples of our service journey products reflecting the Honda brand, messaging and tone.
Some of the solutions developed in relation to this challenge was a clear concept and market strategy, character and story development, designs for print/email/display, content development and presentation boards.
The impact these materials had on our marketing and executive teams led to a new standard in how DME pitched creative to clients and proposals. This approach allowed for the visual integration of data points, analysis, customer insights and journey story to illustrate a clearer message of our product suite.