HTML5 Digital Sales Ads

Building value through product advancement, team engagement and new data sets.

Solutions

Wireframes
Design & Requirements
Variability Requirements
UI Development Management

Collaboration makes for clear direction

While working at AutoPoint, moving our digital advertising products forward took a large leap in technological advancement and data to employ under multiple brands. I took charge to lead this initiative and partnered with our BI Analyst and Product Managers for requirements and a talented development team to bring this product enhancement to life.

New data + new process = new product

We utilized a completely new data set and built a solid HTML5 banner ad campaign for our automotive sales marketing products. With the new data we were able to implement many variable aspects to create a unique advertisement specific to vehicle, dealer and customer interest.

The 3 banner ad sizes, social ads and responsive landing pages are mapped to each of the touch points in a buyer’s purchase cycle. The variability, vehicle and content for each ad is also in relation to each touch point to speak more directly to buyer’s interest at that time.

Customizable MVP solution

As a MVP solution to launch from, it is highly customizable to the dealer enrollment for offer types, special incentives, assortment of backgrounds, colors, fonts and functionality to build from. By clearly separating out the structure, presentation and content we were able to provide a solid product foundation the design team can customize and modify as needed for CSS transitions, video, and specific brand adjustments.