DME was awarded the opportunity to be 1 of 3 companies to pitch their service marketing programs nationally to Toyota Dealers. The Creative Lab was approached to design and develop the marketing tools for our sales teams to utilize during the 3 month sign-up period where Toyota required 100% participation from dealers. With these materials and our sales teams experience, DME was able to secure over 67% of the national Toyota dealer accounts and continues to maintain Toyota Motor Sales as our largest client dealer group.
This project was completed on an extremely tight deadline of 7 days to concept, write/edit copy, design, proof, print and deliver to national sales teams. We collaborated with Raintree Printing in Jacksonville, FL to produce the 16 page brochure, regional card, and Mobile App one pager using off-set lithograph printing within necessary 2 day turn around.