With the help of the Creative Lab, AutoPoint was awarded the opportunity to develop the Mercedes-Benz National Service Journey in partnership with their agency of record, Merkley & Parners, in New York City. This required a quick development of a print, email and digital ad service journey that fit tightly within the MBUSA brand standards.
The 34 communication journey needed to convey a luxury feel but also retail some personality for the customer. We accomplished this by using a triad image system on the front encompassing an image of the customer’s vehicle, Mercedes-Benz service image and a luxury lifestyle image relating to communication messaging.
Other solutions for the program were the implementation of HTML5 ads for motion and variability, HTML brand font in email, and fluid layout for responsive email.