Design

At its core, design is about providing a plan to show the look, feel and functioning of an object. This tool of communication, through the arrangement of lines, shapes and patterns, exists to create an action or show purpose. This is the foundation for ones voice and image.

Whether it's for web, graphics or illustrations, any type of my design work stems from extensive research. This is the basis for comprehending the challenge which will lead to a more fundamental solution. By applying what is learned and with the use of colors, typography, form and structure the viewer can gain a clearer understanding through the design. The knowledge gained through this process can also be applied to future projects and is insurmountable to me as a designer.

I find that the architecture and organization of information and how it is presented is an extremely rewarding process. When it comes to designing web sites my primary focus is on usability and functionality for the viewer through best practice solutions. By utilizing web standards based practices, clean HTML/CSS code and the latest technologies I am able to provide a forward compatible site that is easy to maintain and will be around as browsers evolve.

Web

  • R3SSG thumbnail
    R3SSG

    HTML/CSS, Site Design, Identity

    The R3SSG is an agile, Service-Disabled Veteran–Owned Small Business that provides innovative strategic solutions across a broad spectrum of government and commercial domains. Specifically providing Requirements, Resources and Readiness to EOD Groups, Naval EOD Technology Division, and U.S. Joint Forces Command. Visit the site www.r3ssg.com

    The website showcases solutions provided to specific units as well as creates a clean cosistent look for the new company.

    The company required a blogging platform to post news & events as well as to have the capability of managing the site themselves. WordPress was implemented as the tool of choice to meet these solutions.

  • Latro12 thumbnail
    Latro12

    HTML/CSS, Site Design, Identity

    The Latro12 is an ongoing creative collaboration endeavour with several designers that I have lead for the past several years. By using our combined creative talents we are able to work on varying projects that we could not accomplish on our own. Visit the site www.latro12.com

    The website needed to showcase the wide variety of projects we have completed from websites, illustrations, print materials and murals.

    As a dynamic group of individuals it was important to give a background of who we are and some of our specific contributions to the group.

  • UNF Coggin College of Business thumbnail
    UNF Coggin College

    HTML/CSS, Site Design, Site architecture

    The UNF Coggin College of Business website redesign was a project that not only required a new image but a restructuring of the site architecture and HTML code to meet ADA compliance. Visit the site www.unf.edu/coggin

    Many of Coggin Colleges programs needed a fresh look that showcased their ability to transform students way of leaning and thinking. One challenge within the design was to present a logical navigation structure to provide the viewer with the needed information about the courses.

    Coggin College provides a large amount of UNF's study abroad programs as well as specific MBA programs designed around earning international degrees.

    The Career Management Center offers specialized services to help students begin successful careers. Through workshops, resume reviews, corporate recruiting and interviews the center provides students with a competitive edge to secure the best positions in today's business market.

  • EOD Memorial
    EOD Memorial

    Site Design, HTML/CSS

    The EOD Memorial & Scholarship Foundation website is designed to create a living memorial for the fallen EOD service members and their families. Visit the site: www.eodmemorial.org

    Visit the site: www.eodmemorial.org

  • Bemlont BBQ
    Belmont Bar–B–Que

    Site Design, HTML/CSS

    Belmont BBQ of Charlottesville, VA needed a website to showcase their menus to help with phone–in and catering orders. The clean and simple site revolves around their logo and good bar–b–que. If you live in their area visit the site www.belmontbbq.com and order up some great food.

    Visit the site: www.belmontbbq.com

  • EandA Gyotaku
    E&A Gyotaku

    Site Design, HTML/CSS

    I have been creating fish impressions for over 12 years now and felt it was time to build a website to showcase some pieces. This site features pieces that I have collaborated on with Andrew Foster. The design is a hand stamped wave, painted with watercolors then slightly Photoshopped to create the feel of an old Japanese painting. Visit the site: www.ea-gyotaku.com

    We took the oriental concept one step further by making the site a single scrollable page. The page scroll navigation is aided with a javascript provided compliments of MooTools. Visit the site: www.ea-gyotaku.com

  • Hinote's Gutters
    Hinote's Gutters

    Site Design, HTML/CSS, Identity

    That name looks familiar doesn't it? This design was for my brother who started running a family owned gutter business in South Florida. He wanted to give the company a new look and feel without losing the fact that they have been in business for over 40 years. Visit the site: www.hinotesgutters.com

    The logo is focused around two simple fonts that have a retro style feel and a clean vector cloud graphic.

    This small identity package included: logo, business cards, letterhead, large vehicle magnets, t–shirts and website.

Print

  • Celebrate Pensacola thumbnail
    Celebrate Pensacola – 450 years

    Poster Design

    This poster design was for the 450th celebration of the establishment of Pensacola, the City of Five Flags - 1559-2009

    The design centers around a fleet of tall ships sailing in the emerald green waters off the Gulf coast of Florida. This element is flanked by photo illustrations of Pensacola's past - specifically commercial fishing, logging, confederate soldiers and Spanish Conquistadors.

    The entire piece is footed by the Celebrate Pensacola logo, the five flags of the city and is enclosed in a Renaissance style frame fit for a celebration.

    Top portion of the poster has a photo illustration of the T.T. Wentworth History Museum, which is the old city hall, imposed over a beach scene of the snow white sands of Pensacola Beach.

  • UNF Coggin College of Business thumbnail
    UNF Coggin College

    Poster Designs

    The Coggin College of Business Career Management Center Professional Dress Poster

    Student Ambassadors recruiting campaign for the Career Management Center.

    Coggin College Boot Camp Event Poster. A two day fall workshop event to help prepare students for a future in their careers.

    Coggin College Spring Training Event Poster. A two day spring workshop event to help prepare students for a future in their careers. Logo design was used for poster and shirts.

    Coggin College Spring Training marketing cards. These baseball cards introduce students to the Career Management Staff on one side and show event material and dates on reverse.

  • Distinguished Business Leader Awards Luncheon

    Various print collateral

    The Prime F. Osborne Distinguished Business Leader Awards Luncheon Collateral – Program, Invite cards, RSVP Cards and Poster.

  • UNF Honors cd
    UNF Honors CD

    Design

    This is one of my first design campaigns for UNF. The University of North Florida Honors Program needed a fresh new look for a student recruiting program. The campaign primarily focused on a DVD for students and a redesigned website.

    The concept revolved around the theme of – Question, Reveal, Evolve. These simple impactful statements encourage the students to look beyond the norm to further their education.

    The nature of the UNF Honors Program is to create a community where students feel they can challenge ideas while being challenged themselves.

    Within this community students begin to understand that they are all facing similar challenges with a faculty and staff that has their best interest at heart.

    By creating this community of mutual understanding the students can then be courageous enough to Question, Reveal, Evolve.

Brand/Logo

  • The Delicious Truth
    The Delicious Truth

    Logo Design

    The Delicious Truth is a personal brand for Nicole Cox, a Jacksonville, FL personal chef. She is starting a line of healthy, nutritinal snacks and wanted a brand to represent herself and her foods. The logo needed to have a lot of personality so a fun, “Hand Drawn” font face was used for the type and illustration. The font is called Lady Rene and is by a very talented group out of Argentina, check out their site: www.sudtipos.com

  • The Curl We Live In
    The Curl We Live In

    Logo Design

    The Curl We Live In is a personal brand for Jessica Brooks, a Jacksonville, FL hair stylist specializing in curly hair. She wanted a logo that was fun, funky, a bit retro and matched her fiery red hair.

  • Resonant Method
    Resonant Method

    Logo Design

    The Resonant Method is a branding, web and design company based out of Jacksonville, FL. The logo needed to represent a solid foundation for their process while also creating a resonance for the value of the work they provide. The colors represent a connection to sound and emulate a color wheel showing the range of spectrum the group brings to their work.

  • Logistics & Supply Chain Management thumbnail
    Logisitcs & Supply Chain Management

    Logo Design

    The UNF Logistics & Supply Chain Management Case Competition logo was a challenge to fit all the type into a logo, make it readable and have it relate to UNF and the Jacksonville logisitcs community. This goal was accomplished by stacking the fonts to reference the iconic cranes seen at Jax Port, the ubiquitous cargo crates and shipping truck containers used in all logistic operations.

  • STAR (Skills To Achieve Results) Program thumbnail
    S.T.A.R. Program

    Logo Design

    The Career Management Center S.T.A.R. logo design required me to work with the existing star icon that is used as a pin recieved upon completion of the program. As with any logo, this made the challenge of finding a font that fit the logo and matched the star icon. Eventually I settled on “Kona” which was found at Letterhead Fonts. The logo needed to be clean, professional and showcase the value of the program. This allowed me to push the basic concept and create a dynamic, highly polished version for use on the web and various print collateral.

  • Women in Business Society thumbnail
    Women in Business Society

    Logo Design

    The Women in Business Society is a student group headed up by Shannon Italia of the Career Management Center to empower women business leaders within the local Jacksonville community.

  • Hinote's Gutters

    Logo Design

    The logo is focused around two simple fonts, Sweden Extended and Blair Medium that have a retro style feel and a clean vector cloud graphic.

  • La Taza Coffee
    La Taza Coffeehouse

    Design, Illustration

    La Taza Coffeehouse wanted to create a label for their newly imported Guatemalan coffee. The design centers around the native toucan and was stylized with an Mayan border and blue background.

    These sketches show where I started in the process through quick renderings.

    These sketches show a more refined illustration of the toucan which is closer to the direction I followed.

Installation

  • Cherry Blossom Mural
    Cherry Blossom Mural

    acrylic and cloth

    The Cherry Blossom Mural was a commission for a custom painting in a baby girl's room. The overall concept needed to be organic and sweet but not too childish so it can be continually used as a focal point in the room as the young lady grows up.

    Hand sewn fabric cherry blossoms were added to the final piece to give dimension, texture and add an interactive aspect for the child as she grows older.

    As a final interactive piece a handmade bird of felt, lace and feathers was added perched high on a branch overlooking the crib.

  • Panama City Beach Chamber of Commerce Exhibit
    Hernando de Soto Exhibit

    Design, Installation

    This piece was commissioned by The Panama City Beach Chamber of Commerce as they moved into a new high technology office suite. The design and illustration revolves around Hernando de Soto's exploration of the region. The illustration and text create windows of information that are framed by the outline and ribs of the ship.

    The text was completed as a transfer process to create an aged and worn feel. This involves reverse printing the text, applying a solvent and hand burnishing each letter individually to the wall.

    The caricature of de Soto is carved out of plywood and floated above the entire piece. Both this illustration and the large map were completed using pastels and then sealed with an acrylic varnish.

    The geographically detailed map shows the many inlets east of the Mississippi River Delta. In 1593 De Soto, 620 men and 220 horses landed on the west coast of Florida. They then traveled north to explore much of the south east region of the United States. Dark clouds in the upper left signify where de Soto died somewhere in present–day Arkansas along the west banks of the Mississippi.